Maximise your business goals with Facebook Advertising

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We work with companies of any size, from small startups to massive conglomerates.

Capture The Power of Facebook Advertising

It’s time you utilise the power of Facebook marketing. The sheer data and the sophisticated platform make it one of the best marketing streams available. We as marketers, will examine, alter and optimise your campaigns in order to make you reach and surpass your advertising goals.

We can help you by:

Generating a successful Facebook advertising strategy

We will create an advertising strategy that will ultimately bring more sales into your business through increased leads, traffic and consumer interest.

Target high quality audiences through our pinpoint targeting

We will place your ads directly in front of the eyes of the best suited audience, in regards to your business, using Facebook’s advanced targeting techniques.

Creating Converting Ads

Our creative team will design and create ads that convert excellently on Facebook using techniques that we feel will maximise your advertising potential.

Achieving an excellent ROI for your business

We pride ourselves on having an incredible track record on bringing excellent ROI.

Avoid hidden contracts or fees

We don't restrict you with confusing contracts as we want you to work with us based on our excellent results rather than simply because of the obligations of a contract.

Capturing the power of Facebook

We consistently work with our clients on their Facebook advertising campaigns. We examine, alter and optimise these campaigns in order to increase performance and help you hit your advertising goals.

Please feel free to contact us to speak directly with one of our talented Facebook advertising specialists or find out more information below.

Why Facebook Advertising is Essential for Your Business

Result Maximisation Through Facebook

Stage 1: Location and Examination

During the initial stages of the project, we take time to learn and understand your business.

We will examine and analyse campaigns from your competitors, website traffic and any insights in order to help us create the best campaign possible.

Following this, we will use our own targeting techniques as well as Facebook’s tools to locate your perfect target market. This allows us to then plan our strategy of presenting your advertisements directly in front of this target audience while also influencing them in a way that is beneficial to your business.

Stage 2: Planning and Organisation

We pride ourselves in our ability to find the perfect advertising strategy for any business no matter how unique the business may be.

The material and information we collect will be reviewed by our Facebook experts who will then combine this information in order to create the most efficient and effective campaign to bring in as much revenue to your company as possible.

The planning stage of any advertising campaign is extremely important as it allows the campaign to hit the ground running and gives it a great opportunity to be continuously successful in terms of bringing in leads, growing the business and of course generating revenue.

Stage 3: Locating Target Markets

Facebook offers some of the most impressive customer targeting techniques available in the modern world. The huge amount of data Facebook collects and stores allows the platform to display your advertisements directly in front of your target audience.

Using Facebook, you can now target more potential customers in your target market than ever before.

This dramatically increases your opportunities for profitability and therefore it is no surprise that companies who use Facebook advertising see huge increases in their return on investment.

There are several methods of locating customers on Facebook such as:

Demographics, Behaviour and Interests:

Facebook has a huge amount of data on its users’ demographics, behaviour and interests. This makes it very profitable for businesses that target users who are interested in the businesses they offer. We can use Facebook’s sophisticated advertising platform to target these users and convert them into sales.

Demographics – This is targeting based on their income, educational level, relationship status, career and many other factors. Demographic targeting will offer valuable users who can be converted into sales.

Interests – This is based on the interest of the users. Examples of interests could be: Basketball, Nike shoes, movie tastes and many more. Facebook’s interest targeting is one of the best on the market.

Behaviour – Behavioural targeting may include dog owners, frequent travellers and many more.

Customer data:

By creating test campaigns on Facebook, Facebook will provide us with data that they collect from users who have interacted with your campaign and left a lead.

With this data, we can create another campaign to target these users, who are already aware of your business, and are ready to receive adverts. This is called a Custom Audience.

Here are some examples of Custom Audiences:

Users who have left their lead on your website
Users who have provided their email address to your subscriber list
Users who have commented and interacted on your campaign

There are several ways to transform these warmed audiences into sales through actions such as creating Custom Audience campaigns and providing discount coupons to entice these audiences.

The Facebook Pixel:

By adding a bit of code that Facebook provides to your website, we can see the actions Facebook users do on your site. As a result, Facebook can optimise to target users who are similar to those who leave leads or make a purchase on your website which will dramatically improve the performance of your campaigns.

The Facebook Pixel is essential to a successful Facebook campaign.

These are just some ways the pixel can help your business:

The Pixel will gather information about people who have made a purchase or left a lead on your website, we will then be able to re-target similar people which will reduce your Cost Per Acquisition (CPA).
Track how much you are spending per lead/sale. This gives us an insight on whether we still need to optimise a campaign or if we are ready to scale a campaign.
Track the actions people take on your website – whether they visit a certain page, add a product to the basket or leave their email, this allows us to analyse where improvements are needed to get the best results for your campaign.

Lookalike audiences:

Lookalike campaigns involve targeting people similar to those who already have interacted with your business.

Lookalike audiences allow you to find new audiences who may be interested in the product or service you are offering.

Some examples of lookalike audiences include:

Lookalikes of people who made a purchase from your business
Lookalikes of people who engaged with your Facebook page
Lookalikes of people who watched more than 75% of your campaign video

Using multiple campaigns to achieve your marketing goals is essential to being profitable with Facebook marketing. Without a doubt, we will discover lookalike audiences for your business who we can then target in order to bring you exceptional results.

Stage 4: Dynamic Product Advertisements

A hugely effective method of generating sales through Facebook is by using Dynamic Product Ads.

In terms of return on investment, these advertisements generally perform exceptionally well. They showcase the highest return of any type of advertisement as well as the lowest cost on average. These advertisements can be vital in terms of your profit maximization through Facebook advertising. These Dynamic Product Advertisements are seen more regularly and it is likely that you will have encountered them before.

For example, when you search for a product online and then soon after you see an advertisement for that same product on your Facebook newsfeed. This was a dynamic product advertisement created specifically to target you as a consumer. They are highly effective and can be extremely useful for a company’s advertising campaign.

Stage 5: Advert Creative

Standing Out

Your advertisements need to stand out in order to attract people. The consumer’s first impression is vital in the success of your advertisement.

Creativity

The more unique your advertisement is the better. Our teams are constantly coming up with new ideas that will attract consumers in new ways.

Design Orientated

Our teams of advertising designers are constantly creating new designs and images that attract customers all over Facebook.

Enticing Descriptions

A video/image advertisement is great, but being able to convey the message of your business in your description is a key step in converting a potential sale.

Carousel Ads

They say that a picture tells a thousand words and this is a great benefit to companies who wish to tell a story through their advertisements. Carousel ads are an extremely effective advertising method for e-commerce companies.

Video Advertising

The use of video in advertising is growing rapidly and is hugely effective in promoting various goods and services through Facebook.

Dynamic Creative

Dynamic Creatives are extremely beneficial for companies as they allow us to examine the results of advertising units that contain various images and buttons.

Canvas Ads

These are an excellent choice for attracting audiences who are unaware of your business or the product or service you are offering.

Stage 6: Optimising

The optimisation of advertisements simply refers to ensuring that the advertising campaign brings in the best possible revenue and return on ad spend.

This can be achieved by slightly altering various elements of the campaign such as the financial budget, the audience limits, as well as many other factors.

Our teams regularly monitor and examine the results of our advertising campaigns to ensure that they are on the best possible course for success.

Stage 7: Scale

We have vast experience in the world of Facebook advertising and using well-tested techniques, we’ll scale and expand any Facebook advertising campaign depending on your needs.

Our teams take every minor detail into account to ensure that we can scale the marketing campaign of any product or service, especially in those areas of large volume and rapid growth.

Stage 9: Regular Feedback

We will keep you constantly updated with the results of your campaign and provide you will all the information you need, so you can sit back, relax and be able to focus your attention on other areas of your business.

Our management teams will provide you with weekly and monthly reports on your campaigns in order to ensure you are always fully informed on the improvements of your campaigns and how we plan to adjust and improve the strategy in the future for optimal results.

Contact a Facebook Advertising Professional

If you would like more information on our Facebook advertising services then please feel free to contact us. We are always more than happy to talk and see how we can help you to maximise your Facebook advertising potential.